There are very few opportunities which don’t require you to refer others to make money. Referral commissions are paid to members bringing in new people since this is the way an opportunity grows and survives.
Sponsoring others into an opportunity has to be one of the biggest problems for people and not being able to do so successfully, one of the biggest reasons for people to drop out of IM. Many people will state that they can’t refer but this isn’t true. They just haven’t learned how to promote effectively.
There really isn’t any secret about it. The way to get referrals is to promote, promote and then promote some more. How, where and how often you promote is the key to how many referrals you get. If you’re following the instructions I give you on this website, it’s not a case of IF you get referrals, just a case of WHEN and the best time to start is right away.
How To Promote
Promoting effectively is sharing information about your opportunity in such a way that others will want to join you.
Most opportunities you join will have a selection of promotional tools including splash pages, emails, banners, etc for you to use to get referrals. As a beginner, you will want to use these to get started as quickly and easily as possible and they will get you results. However, as you get more experienced, you will see that making your own unique banners, writing your own email copy and building your own splash pages will get you even better results.
The other thing to remember is to use all the advertising methods available to you. If you join an advertising site which gives you several types of free advertising, use them all. Text ads are one of the most underused methods because they have a poor CTR compared to others. However, free advertising is free advertising, so why waste it?
Free Versus Paid
Paid advertising isn’t necessarily better than free. What it will give you is extra time which would otherwise be used to earn credits for your own advertising (surfing in traffic exchanges, reading emails from safelists, etc) which can be used for more productive pastimes and/or the ability to reach larger numbers of people. Both of these are important considerations but if you can’t afford to pay for advertising or you want to test it out to make sure it’s worth buying, free will work but it will just take longer. The important thing is to promote enough to be effective.
Where to promote
Where you promote depends largely on what you’re promoting. There’s no point promoting an opportunity which has a large monthly fee on a traffic exchange, for example. Surfers aren’t looking to spend money. They’re looking for cheap or no cost ways to promote their own businesses. Many of them are promoting ways to get more traffic – a very sensible and effective way to use them. That’s not to say you can’t use TEs to get leads for your opportunity, whatever it might be, but there are ways of doing this which I’ll discuss later. At the moment we’re just discussing ways of promoting your business using the promotional tools provided.
There are only really two ways to know which sites will give you the best results.
- Test them for yourself
- Use somebody else’s results
Tracking your ads is one of the most important things you can do. How else will you know which of the (maybe) hundreds of sites you’re using are actually giving you results and which are a total waste of time? Believe me, there are a lot of those!
Tracking ads can be quite a complicated thing to do and takes a while to set up but it’s well worth learning the various ways to do it so you can be sure you’re making the best use of your time. However, for the beginner, it’s probably going to result in information overload, so let’s look at the second option.
If you use somebody else’s results, how do you know they’re being honest and not just trying to get you to sign up? If you don’t know them which is most likely the case, ask them for proof of their results. A surprising number of people don’t track their ads and can’t possibly know if a site is responsive or not unless of course it’s the only one they use to promote. That won’t stop them from making all sorts of claims about the site they’re promoting, much of which is taken straight from the ad copy supplied by the site and more accurately reflects what the site owner would like the results to be rather than what they actually are!
How Often Should You Promote?
The simple answer is every day to as many places as you can. Make a schedule of all the sites you can mail out from and how often they allow you to mail and stick to it. Spend the time in between reading emails for credits to make sure you have the maximum amount of members to mail to.
The biggest mistake that new marketers make is to underestimate the amount of advertising they must do to get referrals. They send out a couple of mailings to a few hundred people, place a couple of ads and expect to get a lot of referrals. It just doesn’t work like that but it does work if you do what I’ve described here. Set yourself daily goals and stick to them but most importantly, don’t get discouraged when you don’t get results straight away. Whoever said it was easy was lying 😉