It won’t be long before the new internet marketer is introduced to the world of traffic exchanges. These are membership sites where you can join and advertise your business for free in exchange for viewing other members’ sites. There is a detailed article about how to use traffic exchanges on my blog.
The biggest problem is likely to be which ones to use for the best results. This is a very important decision because all traffic exchanges are most definitely not created equal!
So how do you decide which ones to join?
There are certain things which you should consider when choosing but many of them can only be discovered once you’ve used them for a while. Of course, you can always go on a recommendation but this should be backed up by evidence unless it’s from someone you know and trust. Some people will say and do anything to get you to join them!
Here is a checklist of things to look out for when choosing a traffic exchange.
What is the surf ratio?
You should be looking for a surf ratio of at least 2:1 as a free member but 1:1 is better.
How fast is the delivery?
This means how long does it take for your credits to be used up. There’s no point surfing regularly for hours and earning hundreds of credits if your site is only being shown a few times a day. Similarly, if your credits are all used up within minutes, chances are your site is being shown mainly to bots and they really couldn’t care less what you have to offer!
Is the surfbar clean and smooth?
A good admin will ensure that your surfing experience is as enjoyable as possible. That means no frame-breakers, no illegal sites, no adult content, no (or minimal) pop-ups, fast-loading pages and a reliable timer. Basically, nothing which will interrupt your surfing.
Does it have a short countdown timer?
The shorter the timer, the quicker you can collect your credits. This is especially important if you’re surfing several traffic exchanges at the same time using tabbed browsing, in which case it’s a good idea to organise your traffic exchanges into groups by timer length.
How easy is the navigation?
The nicest-looking site with the best benefits will soon become a turn-off if you can’t find your way around with ease and have to jump through too many hoops to get to where you want to be.
Are the surfers there for the right reasons?
A traffic exchange with too many cash incentives may attract the wrong type of member who is only there to use it as a PTC site and is never likely to join any opportunities.
You may think this is a bit excessive for a free advertising site but a lot of time and effort can be wasted on using programmes which don’t give results and the whole purpose of this site is to get you earning as soon as possible.